Omega-3 is a generic term that refers to a category of lipids (fatty acids) that are essential to baby’s retinal and cognitive development.
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This becomes especially important during the later stages of pregnancy, as baby’s brain is rapidly developing.
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Unfortunately, the two most important types of Omega-3s (DHA and EPA) can’t be synthesised in the body, and need to be sought from our diets.
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You can do this by eating huge amounts of low-mercury fish, but it’s much easier to control your Omega-3 intake with a supplement.
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We’ve used a common, easily digestible fish oil that contains slightly higher levels of DHA, as this is specifically crucial for baby’s developing brain and retinas.

Vitamin B12 is essential for all cell growth, but it is particularly effective at helping Folate work its magic while baby’s neural tube is developed.
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With Folate, it helps to synthesise DNA and red blood cells, maintaining rapid foetal growth, and helps metabolise carbohydrates, fats, and proteins to boost energy levels at a cellular level. 
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This also helps reduce the risk of birth defects.
We’ve used a synthetic form of B12 called Cyanocobalamin as it is a highly stable ingredient.

The body needs Choline to produce acetylcholine, a neurotransmitter that controls memory, mood, muscle control, and other brain and nervous system functions.
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The catch is, the body doesn’t make quite enough Choline unassisted—we rely on getting more from foods such as eggs, salmon, and brussels sprouts.
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And during pregnancy, it’s considered essential, especially towards the third trimester, when the baby's brain and neural development accelerates the most.
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Supplementing Choline significantly reduces the risk of neural tube defects (NTDs) in your newborn. It also boosts liver function.
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Kin’s Prenatal contains Choline in the bitartrate salt form, which is a stable, easily bioavailable form of Choline–the same form of Choline found in healthy foods, and easier for your body to utilise than pure Choline.

There are over 2,000 genes in the human body that directly rely on Biotin. And they’re just the ones we know about.
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That’s because Biotin, a water-soluble B vitamin, is vital for gene expression (turning a gene on or off).
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When you’re growing another human, you’re creating new cells at a rapid rate making functioning gene expression vital.
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Biotin also helps metabolise carbohydrates, protein, and fats, creating more energy during a time your body needs it.
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Studies have shown that Biotin status decreases in the body during pregnancy, making it an important ingredient in a daily prenatal supplement for healthy foetal development.

Magnesium is an essential element that plays many important roles in the human body. It helps to regulate blood pressure, synthesises DNA, and produces energy. 
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Alongside Calcium, it also plays an important role in the development of a baby's bone structure in the second trimester of pregnancy.
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But it’s during the third trimester that you really need it supplemented: baby grows so much that it can take the majority of your magnesium stores.
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We use Magnesium Amino Acid Chelate for its excellent bioavailability. It’s also gentle on the stomach.

Zinc is vitally important to help support your immune system, to reduce the risk of preterm birth, and to bolster baby’s growth and development in utero.But there’s a catch: up to 80% of women don’t have enough Zinc in their system naturally, especially during the last two trimesters.
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We’re using Zinc Citrate. It’s a bit more expensive than the commonly used Zinc Oxide, but it’s much more easily absorbed into your body.

Iron is the ferrous substance that never takes a day off. It carries oxygen all around the body via the blood, and is vital for maintaining healthy energy levels.
Studies have shown that approximately 38% of all pregnant women suffer from anaemia, with Iron-deficient anaemia being the most prevalent.
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That’s massive.

Especially when you consider that your body needs up to 300% the amount of iron when pregnant.

We’ve used Ferrochel™️, a patented form of Iron that is easily carried unaffected through the intestine and into the target tissues. And, unlike many other iron supplements on the market, this one won’t make you constipated.

Chances are you don’t often think about your thyroid. Which is fair, most of us don’t really have to: it just sits in the background doing its thing.
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But the role it plays during a pregnancy is vital.
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Iodine is an essential nutrient required for the biosynthesis of thyroid hormones, (the ones responsible for regulating baby's growth, nervous system development and metabolism).
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We’ve used Potassium Iodine because it’s more easily absorbed, and is one of the easiest ways to support the 50% increase in Iodine that your body needs during pregnancy.

We put loads of good stuff for your baby in The Prenatal, but Vitamin B6 is just for you.
Simply put, Vitamin B6 has been shown to drastically reduce nausea in pregnant women (i.e. morning sickness).
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These symptoms are especially prevalent during the first trimester.
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It comes in the form of Pyridoxine Hydrochloride, which is readily water soluble and easily absorbed by the body.